By JuJuan Buford

How a Customer Relationship Manager (CRM) Can Help You Build Your Customer Base
Posted by JuJuan Buford @JSBUFORD
You have a proven product or service, your fine tuning your elevator pitch, and as a result of your prospecting strategies you’ve reached a point whereas the stress of balancing making dials, staying relevant via social media, and meeting the right prospects (I’ll elaborate) is starting to feel overwhelming. At the end of the day, there are so many hours available to spend between making 20, 50, or 100 dials, giving presentations and servicing your customers, and managing all the other stuff that is required to keep revenues coming in.
What you really want is to meet more idea prospects, make them happy clients, and acquire more leads. The aforementioned will allow you upgrade your capacity (hire better people) to offer more or upgraded services, increasing your value proposition, allowing you to increase your prices, ultimately allowing you to enjoy increased cash flow. In other words, create a more system approach to finding and engaging ideal clients.
How can a good customer relationship manager (CRM) help you achieve all of the aforementioned?
A CRM CAN HELP YOU BETTER MINE YOUR BUSINESS
One of the greatest benefits of a CRM is it helps you identify who and where your focus should go. At some point, we have to begin to identify who our ideal customer is, and thus curate our marketing and prospecting strategies to attract our ideal prospect. What do I mean by this?
(A) Prospects = Prospects that are already very much motivated to buy what you're offering; have enough disposable income to easily afford the 5 Star treatment; and appreciate your professional approach.
(B) Prospects = Prospects that require some education regarding how conducting business with you can improve their lives; have disposable income; and arrive on time for the appointment.
(C) Prospects = Prospects that need or require your assistance, but choose to wait until the the brake pads are whittled down to nothing, the engine light is blinking, the car is spewing steam into the atmosphere before they make a decision. Working with them might cost you more than you're going to earn (it's a non-profit endeavor, almost every time), and their arriving on time would be a good start.
In an ideal world, you want to spend the majority of your efforts and resources contacting and engaging your (A) prospects or what many refer to as your buyer persona. If you’re still waking up in the morning and calling from a legal pad, prospecting worksheets, or an email list, after you get beyond 100 contacts it is imperative that you switch to a more systematic approach. Making this transition will also better help you track...
(continue reading at Learn How A CRM Can Give You a ROI You Can Count On?)
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