I Suffered An Epic Failure - This is What I Learned

Posted by JuJuan Buford @JSBUFORD

 

I started a company approximately a year ago, believing that my current skill stack and emotional maturity would allow me to have abnormal success in a relatively short amount of time. I'm being coquettish about the specific venture because I believe my failings can transpire in any endeavor... and because I'm going to record a video where I lay everything out in its entirety. This is a small plate. The entree is coming. 

 

 

 

#1. I fell in love with the strategy and tactics rather than the results. There are no silver bullets. Strategies work, contingent upon the extent that they are curated to address what specific conditions require of it. In other words, it doesn't matter how shiny the wrench is. Hammers are better at slamming nails. 

#2. I didn't listen to what my actual prospects, my prospective clients, or what the market was telling me. I wanted to serve caviar. My prospects (buying customers in the market) want tacos. Give the people what they want. Be aware that your audience and your actual customers can be two different sets of people.

 

#3. Entrepreneurship is skilled trade. Entrepreneurship is competition. Every time, all day. An endeavor may not require 20, 30, or 40 hours a week. But will require unrelenting, unreasonable focus and energy in the time you have to give. You're not the only brilliant, hungry person out here. 

 

#4. Doubt and questioning things are two different things. Question everything, out of a desire to learn. Doubters, question things to confirm their fears. If you believe in the thing, it should be able to stand up to the scrutiny of questioning. Yours and others.

 

#5. Avoid the GURUs. Deal with the DOrus. People who do, typically don't have time to mentor or teach. But if you bring them a deal or a project to work on, they'll give you all the time and wisdom that you need. Think WIN-WIN all the time.  

 

 

 

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JuJuan Buford is a CEO, Co Founder serial entrepreneur, writer, and public speaker. JuJuan started his career in the banking and investment advisory industry, and transitioned into business ownership and is enjoying entrepreneurial success in multiple industries: business coaching, real estate wholesaling, direct selling, business technical assistance provider, ghostwriting, and publishing. 

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