Posted by JuJuan Buford @JSBUFORD
Audio Version For Your Listening Pleasure
As a B2B entrepreneur, I understand that the super-majority of people who seek my assistance are looking for answers to how to achieve a specific goal or set of objectives. Or they’re seeking technical advice or assistance with the drafting of a document, implementing a specific sales strategy, or incorporating an onboarding process to improve their client services or employee retention.
The expectations are akin to walking into an investment advisor's office with the expectation that he or she will curate an investment strategy or recommend a product or series of stock picks that will result in prosperity and exemplary financial returns. And in both cases, the end game isn’t unrealistic or whimsical, it’s just the intended outcomes are often less a reflection of a business consultant’s or advisor’s business or financial acumen, but rather their ability to help people become the person that can achieve their goals.
The alchemy is predicated upon a base understanding that when you meet people, they are achieving to the extent of their ability and knowledge base already because their thinking and habits are key performance indicators of their current circumstances. Readers read and thus become more knowledgeable. Speakers speak and thus become more ready. Thinkers think resulting in better decisions. Doers do and become more able.
The key is to change the person's self-concept (the story one tells themselves, about themselves) of who and what they are, impacting how they think and what they think about, leading to the habits that result in favorable rewards. If a person is committed to being someone who crushes candy bars multiple times of day, it doesn’t matter how spectacular, creative, or thoughtful the diet plan you suggest to them is. It won’t be effective.
Likewise, if a person cannot see and envision themselves gratefully and enthusiastically executing the business plan, or implementing the savings and winning investment habits it doesn’t matter how sterling the reputation or brilliant the plan of action recommended. People’s self-concept and habits behave much like water, in that they will always find their natural level.
We are human beings, not human doings. We be who we believe ourselves to be. That is the input. When we achieve, that is the output of the being.
#entrepreneurshipisempowerment #smallbizarchitect #smallbizarchitecture #nextoppsocial
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JuJuan Buford is a CEO, Co Founder serial entrepreneur, writer, and public speaker. JuJuan started his career in the banking and investment advisory industry, and transitioned into business ownership and is enjoying entrepreneurial success in multiple industries: business coaching, real estate wholesaling, direct selling, business technical assistance provider, ghost writing, and publishing.
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