Let’s talk about getting the bag for a moment. Or rather, how we define the bag.
A couple reasons why pursuing 1,000 happy clients is more valuable than $10,000.
First let’s define happy clients. 👉 People who’ve received excellent client services, who love and identify with your brand, and enjoyed a demonstrable benefit, or had a need fulfilled by your product or service. Alright! Let’s go!
#1. What’s the value of 1,000 happy clients. Let’s assume the cost of your product/service is $100 on average. 1,000 x $100 = $100,000.
Attention is like the sun, where it goes, things grow. Shift your attention. But follow me here.
#2. 1,000 happy clients will repeatedly patronize you and invite their friends. Let’s assume 500 really happy clients introduce you to 5 referrals over a ten year period of time, and ⅓ of them patronize you. Yep, that’s an additional $82,500 conservatively speaking.
#3. What is the lifetime value of 1,000 happy clients? Let’s say you experience an attrition rate of 30% in terms of your repeat business from your client base (not amortized over 10 years because I didn't do the math, but I will), and we pretend like referrals don’t exist (but they do!)
Well, that could very well result in revenues in excess of $700,000
A commitment to outstanding, uplifting client services is the bag my friends. Help more people. Achieve lives of financial independence and satisfaction.
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