Posted by JuJuan Buford @JSBUFORD
What follows is a redacted training from Sunday, May 24th at 3:00pm, Business on LinkedIn: Engagement, Branding, Scheduling Appointments, sharing effective strategies for establishing presence, garnering credibility, and onboarding clients on LinkedIn.
Know Who Your Target Market is or Buyer Avatar
Take time to understand what your end user or ideal client is interested in; what they're searching for; and reflect on the type of content that would attract their attention. Understanding that people's favorite station is WIIFM (What In It For Me) is a reoccurring theme throughout this training. Inevitably sharing what you want your audience to know about you will waste a lot of time, energy, and currency, if you don't understand what they want to learn.
If you own a hair distribution company, and your products are high end. Ask yourself, where are my high end clients? What type of occupations do they have? Where are they spending their time online, whether it be for the purposes of networking or sifting for opportunities to level up? What are their habits?
For example. Womenpreneurs and women who are higher achievers in corporate america have both the disposable income, and are motivated to brand themselves as successful, well off, sophisticated, etc., etc., They are more inclined to invest in the veneer. I'd find a way to curate content that directly takes aim at this desire. Rather than posting a million hair product pics on Instagram competing with everyone else doing the same thing, especially if you don't have the capital to spend or access to influencers in the beginning stages of your business.
I posted an article that is a good precursor to the remainder of the content that follows regarding how to show up for prospective clients. It is a brief recap of advice shared with a creative entrepreneur looking to gain traction on LinkedIn.
Who is Your LinkedIn Title or Profile Description Serving? Jettison the Idea that LinkedIn is Your Resume. LinkedIn is a Landing Page.
Is your LinkedIn title a vanity project to show off how credentialed you are, or is it worded to let the world know how you may be of service to them. Remember to view your content through the eyes of your ideal customer. Jettison the idea that LinkedIn is your resume. LinkedIn is one of your landing pages.
Remember, you're not interviewing for a job. You're not a W-2. You're looking to attract a buying client, who is motivated to secure your services or products.
Ask yourself, which set of profile descriptions are going to attract the attention of a person who is primed to acquire a service or product from you?
Which Set of LinkedIn Summaries Informs Your Audience About How You Can Be of Service to Them?
OR
What is Your Body of Work? Third Party Credibility Wins on LinkedIn
Content is King. Be the Subject Matter Expert (SME) on LinkedIn.
Start With a Salutation As Opposed to a Presentation
Be a human being that is interested in the people you are marketing to. Be more than an instant sales bot. I've read some really good first approaches, and no doubt some of them work on a macro-level, especially if you have the budget to pay for mass advertising techniques.
It's like paying for 10,000 pieces of mail, knowing only 100 people will lay their eye balls on the contents, to land 1-5 good clients. If you have it in the budget to pay $10,000 to $20,000 to to execute this technique, and your average client results in compensation of approximately $10,000 it can work.
Remember, people ultimately conduct business with those they like, know, and trust. People don't like being spammed. People, don't know you yet, so you better get them to like you right out the gate. And depending if you've curated your title and summary correctly, and outfitted your LinkedIn page with plenty of third party credibility, they may not trust in your ability.
Don't show up like this during an initial connection request.
Try showing up like this instead.
How Do You Lean In, & Ask People to Do Business with You on LinkedIn
Well, first off don't be weird or behave like a bull in a china shop. What do I mean by weird or obnoxious behavior? Read the following article, and peruse the section titled, "A MORE EFFECTIVE PROSPECTING METHOD."
Are you interested in additional insight regarding..........
What verbiage to use when showing up in people's inbox to lean in and ask for the business?
What is the thought process or philosophical mechanization behind these tactics?
Still trying to figure out what success looks like on LinkedIn for you?
Have questions about how many posts, how many connection requests... basically how much time and activity is required?
You want my sales scripts, language, or samples of my wording to set appointments that stick?
What does it look like & how does it sound like when onboarding new clients?
Want more direct assistance or coaching on how to build on LinkedIn absent time consuming, money gulping strategies?
VIEW THIS BONUS POWERPOINT > JSB BUS SOLUTIONS GROUP - LINKEDIN POWERPOINT
AND OR SCHEDULE AN APPOINTMENT & REMEMBER.......
#entrepreneurshipisempowerment
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JuJuan Buford is a Detroit native, entrepreneur, Founder & CEO of JSB Business Solutions Group, business development professional, and writer dedicated to helping families, entrepreneurs, and business owners establish thriving enterprises, achieve financial independence, and build lives of satisfaction.
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