CATCHJSBUFORD

Next Opportunity Social (JuJuan Buford & Rachele Wilson) Broadcasting LIVE Wednesdays at 10:00AM EST.

Visit Us at https://www.facebook.com/nextoppsocial/ & Ask Questions, Leave Comments, Contact Us.

Don't forget to ask, how we can help PROMOTE your business?!

You can't manage, administrate, or game plan your way into a high performance sales team.... especially in the beginning as an entrepreneur.

You have to be willing to "go in" and dig your hands into the dirt; learn not what just works, but what duplicates; and being willing to pay (gasp) for the expertise to help you become systemic at inculcating a culture of execution and performance.

Else you'll continue to own a business on paper, absent the rewards of truly operating a business.

Let's connect! > http://bit.ly/initialbriefingcalendar

Retirement Reality & Entrepreneurship

Posted by JuJuan Buford @JSBUFORD

 

 

JuJuan Buford is a Detroit native, entrepreneur, Founder & CEO of JSB Business Solutions Group, business development professional, and writer dedicated to helping families, entrepreneurs, and business owners establish thriving enterprises, achieve financial independence, and build lives of satisfaction.

IS THERE MORE? YES! Join my email group to receive my best stuff!! Continue to Learn & Grow

Desire a free initial consultation? Schedule Your Initial Consultation Here

Follow him online here:

LinkedIn: http://bit.ly/linkedinpublicprofilejujuanbuford

Twitter: @JSBUFORD

Facebook: https://www.facebook.com/nextoppsocial/

Facebook: https://www.facebook.com/catchjsbuford/

YouTube: http://bit.ly/catchjsbufordatyoutube

Website: https://thebufordco.com/testimonials/

Small Plate - Business Advice to a Creative Entrepreneur

 

Posted by JuJuan Buford @JSBUFORD

Vlog Version of Article: YouTube Version of Article

 

What follows is a grammatically incorrect mashup of a discussion I had recently with a professional in the creative arts industry: digital images, photography, and painting displays. 

Question/Challenge: Individual is interested in launching his digital illustration and photography business. And was having some challenges marketing his work, converting sales, and creating the credibility required to convert interested parties into customers/clients. 

My Response: 

#1. The first thing I encourage every entrepreneur to do is take inventory of your title and summary on LinkedIn, and every platform you’re employing to build your business. And ask yourself, did I draft this to showcase who I am and what I’m about, or is my messaging designed to attract and tell people how I can serve them? 

For example: Business Development Professional. Author. Public Speaker. University of Michigan grad. Entrepreneur. 

Versus: I help entrepreneurs acquire clients, secure financing, make better tax & accounting decisions, and protect their intellectual property and legal rights. 

For example: I am a business development professional with 20 million years of experience. I’m certified in SAAS, B2B, Logistical, Strategic Planning, Decorative Esoterics, and I’ve secured 20 degrees, and have a background working for human resource, staffing, sales management, and executives, and a top project management professional. I paint portraits, provide digital imaging, marketing pieces, and I’m a photographer attending Julliard. 

Versus: 

Are you looking for beautiful artwork to decorate your home office, your living room, or guest room? 

Are you looking for artistic backgrounds for your social media posts or online marketing presence? 

Do you enjoy urban portraits/images of everyday life, highlighting working class/proletariat images?

Looking for sophisticated, contemporary imagery, banners, trademarks to promote your business?

Are you an art collector looking for novel landscapes, gritty imagery, authentic representations?

Do enjoy motivational content for your screensavers, coffee mugs, t-shirts, merchandise, etc., 

Or you could easily start each statement with, I produce, curate, provide…….

 

Which titles and summaries do you believe will result in your idea clients viewing and lingering on? The “For Examples” or the “Versus”? 

Especially, if you’re an entrepreneur, you want to think of your social media presence more like a 30 second elevator pitch, thinking about your social media account, specifically LinkedIn account like a landing page, or this is how I can be of service to you. You may be the most wonderful person on earth, but people don’t typically care about you, until they know how much you care about them. People want to know what’s in it for me? 

*Remember, people are sifting through social media profiles a mile a minute. And on LinkedIn people are typically not sifting for entertainment, they are on LinkedIn for a purpose. To acquire a job; to hire someone; or to invest in something or someone to serve a need. 

#2. How Are You Showing Up? Years ago, one of my Nigerian clients and friends, shared with me, “You have to be fat Mr. Buford. You have to be fat.” He later explained to me that being fat in Nigeria, specifically if you’re a man, means you’re eating good, living good, you’re established you’re comfortable. 

So what does fat mean on LinkedIn. Businesses, entrepreneurs, high compensated professionals (people who have disposable incomes, fat people) want to do business with other fat people. In other words,....

Fat Suggestion #1. Where is your business structure? LLC, S-Corp, etc., And if someone does business with you, where are your contracts, non-circuments, confidentiality agreements, MOUs, etc., etc., Learn what documents should you have in place and how they serve you > Business Origination Documents

Fat Suggestion #2. Where are your letters of recommendation or testimonials speaking to your expertise, the impact you’ve made in other people’s lives, or even positive comments left by others via email (acquire their permission), or somewhere online. I, nor anyone else, is going to say anything negative about their services and or products. Third party evaluations are critical. 

In other words if you are a creative, ask all of your previous customers, including family, friends, mentors, etc., for positive, genuine feedback. 

Fat Suggeston #3. Hurry up and acquire a website! For a couple reasons. Today, most people are going to learn about you via social media. They’re going to make up their minds whether they like you, feel like they know you (more on this in a minute), or trust you based on your content. Your website is your business card so to speak. It lets people know you’re an adult. You’ve taken the time to invest in your online presence. 

Your website doesn’t need to look like you spent like NASA on it. Just like years ago, you really didn’t need to spend a million dollars on your business cards. Presentable, answers the question, what do you do? 

Also, always, always, always remember this. You don’t own the real estate on FB, Gram, YouTube, LinkedIn, Pinterest, etc., etc. People get locked out of their accounts everyday. People are making these decisions. Don’t think for a minute that politics, economics, or self interests don’t enter into the equation. Don’t learn the hard way, that you need to be funneling people to some landscape that you own. 

Imagine, waking up one day, and you’ve lost access to over 500, 1000, 3000, 10,000, 20000 contacts. And you didn’t have a system to collect their contact information, or a place for them to find you. 

Concerned about the budget to establish a fatter online presence. I gotcha. Watch this > Starting your Business on a Beer Budget. What is a good tool for DIY people, where you can get the biggest bang for your buck? > https://demo.gosmallbiz.com/website-builder-2/ I personally swear by this tool, and full transparency. I market this service. Ask me about it. 

#3. Post content intentionally that establishes you as an SME. Be the art expert. Talk about art. Talk about artists. Talk about the type of art you enjoy. Talk about your process. Showcase your B to B+ work, and let people know that it may be your B, to B+ work. People with 5 Star tastes and sensibilities will be drawn to your content, connect the dots, and ask for or seek your A+ work. 

Your content should create resonance with your target market, ideal clients. People who love art, appreciate artists, value creative expression, who have disposable income. And of course we can niche down even further with this, but you get the point. If you’re courting this crowd, and you are posting content that resonates, you don’t need a million clients. Ten to twenty regularly purchasing clients will help you have a proper launch. Build up to 30-50 regularly buying clients (remember business owners, are collectors, marketing companies, people who love art….). And you’re business deposit account will tell you you're winning. 

Mainstreet does not care about your degree. Academia cares about your degree. Your professional colleagues care about your degree. Your fellow W-2s care about your degree. Mainstreet cares whether or not you can deliver. Execution my friend. Post content that places on full display your ability to EXECUTE. 

After you’ve accounted for 1, 2, 3, here is #3.5. Your audience and I, want to know your story, your why, where are you drawing inspiration. Why did you choose to be an artist? When you’re creating, what is stoking your fire. Assuming your art is good or to be more appropriate you’ve put in or your puttinging in your 10,000 hours to be practiced at doing you. Find ways to add context to your work, and context to you. People are looking for emotional resonance, and connection, especially now. 

 

Find ways to sprinkle your story in. Art buyers, acquire art as much for the stories behind the art, as anything else. 

 

________________________________________________

JuJuan Buford is a Detroit native, entrepreneur, Founder & CEO of JSB Business Solutions Group, business development professional, and writer dedicated to helping families, entrepreneurs, and business owners establish thriving enterprises, achieve financial independence, and build lives of satisfaction.

IS THERE MORE? YES! Join my email group to receive my best stuff!! Continue to Learn & Grow

Desire a free initial consultation? Schedule Your Initial Consultation Here

Follow him online here:

LinkedIn: http://bit.ly/linkedinpublicprofilejujuanbuford

Twitter: @JSBUFORD

Facebook: https://www.facebook.com/nextoppsocial/

Facebook: https://www.facebook.com/catchjsbuford/

YouTube: http://bit.ly/catchjsbufordatyoutube

Website: https://thebufordco.com/testimonials/

The Only Constant is Change. & We Need Your Help.

 

Posted by JuJuan Buford @JSBUFORD

 

Good Morning,

As you’ve hopefully noticed, I am always looking for new ways to help people level up, whether you are transitioning into entrepreneurship or if you’ve been established for some time, and you’re looking to simply gain an edge on your competition. 

Whether it’s providing access to tools and resources like Small Business Services; vlogs from entrepreneurs by entrepreneurs - Next Opportunity Social -  to assist you with informative, actionable content to help you achieve immediate results; or long form content, insights, articles, vlogs, and kick you in butt motivational posts at CATCHJSBUFORD….what I like to refer to as entrepreneurial soul food to help refocus, energize, and ensure constant learning. Or for those who desire direct action, right now marketing and prospecting results, individually or as a team, I introduced Project 3000, a no holds barred training program to build your network of prospects, acquire endless referrals, and convert contacts into clients.  

And I know enough to know that I don’t know everything about you, and what I’m doing isn’t enough. The only thing that we can be certain of, is that the pandemic has changed our realities forever, and thus new and different approaches will be required. 

AND WE NEED YOUR HELP. 

As the organization continues to grow, relationships continue to be built, our ability to influence the entrepreneurial ecosystem expands, and larger initiatives continue to be introduced, I want to be sure that we are providing exactly what you need. I want your voice included at the table regarding our present and future endeavors. 

I’ve created a brief questionnaire to help identify what matters most to you, what challenges and issues you are facing, what you want to learn, and what resources you want available to you. It’s most multiple choice, and I’ll be using your answers to determine what resources we create next. 

Also, I invite you to make suggestions, comment, and ask questions at CATCHJSBUFORD on FB. And remember we eat positive feedback and critiques like skittles. So no need to be shy. 

I believe entrepreneurship is empowerment. The impact of a thriving entrepreneurial ecosystem is apparent at every level in our communities, nationally, regionally, locally, and in our households. And while everyone may not be ready to make the leap, everyone can benefit from a more entrepreneurial mindset.... and we simply need more.

So, are you willing to help me help you?

Click here to complete the questionnaire > https://bit.ly/protectgrowscalequestionnaire

Thank you in advance for doing this.

#enterpreneurshipisempowerement

Sincerely,

 

JuJuan Buford, Business Development Officer

248.560.7564 / [email protected]

https://thebufordco.com | http://bit.ly/linkedinpublicprofilejujuanbuford

 

Learn More About Projects, Articles, Events, & Other Really Cool Stuff We're 

Working On to Support Entrepreneurs @ https://www.catchjsbuford.com/

What should you being doing as an entrepreneur during the pandemic?

Normally, I take the time to prepare a loose outline, be presentable. But I'm learning that the answer to this question requires a more brass knuckles approach. If you are asking what should I be doing during the pandemic as an entrepreneur?..... This message is for you.

Remember, it's during economic and societal upheavals, that some make mind blowing strides (Warren Buffett), and others get not simply left behind, but crushed because of their lack of urgency and activity (Blockbuster Video).

There are no overnight success stories. Just people who dared to believe they could make a BIG difference; with no excuses, unreasonable work ethics; and the tenacity to lean in enthusiastically in the face of repeated objections.

They toil in the dark, and then we eventually learn about them overnight.

Goal Setting. Goal Executing. & Entrepreneurship. - Next Opportunity Social Episode 005

 

Posted by JuJuan Buford @JSBUFORD

 

"Why bother setting goals? New Years resolutions don't work? It's boring and tiresome. Goal setting is a waste of time." Any of these refrains sound familiar? No judgement. Because these refrains are right. Gasp.

Absent, a goal execution plan that is.

Jordan had Phil. The Williams sisters had their father Richard. Michael Jackson had voice coaches. Track athletes. The best CEOs. The most effective activists. Educators. Chefs. Your favorite yoga instructor. Accountability partners are part of the goal setting process. 

In this episode of Next Opportunity Social we address why is goal setting important; especially for entrepreneurs? Why is the process met with such trepidation, and how do you meet this important task with confidence systemically. What are some recommended systems, books, or content to help with the goal setting process?

 

 

Being an entrepreneur can be challenging and even lonely at times. Entrepreneurs see things first, often living and building on the fringes. Where do you go for for stimulating conversation; live coaching from business experts; commiserate with fellow business owners; coupled with opportunities to promote and learn about the triumphs and challenges of others.

Next Opportunity Social is committed to promoting entrepreneurs, events, and initiatives highlighting the deep well of talent and tenacity of Detroit Metropolitan business owners. We are dedicated to proving content that motivates, informs, and most importantly, showcases "Actionable Business Content."

 

JuJuan Buford is a Detroit native, entrepreneur, Founder & CEO of JSB Business Solutions Group, business development professional, and writer dedicated to helping families, entrepreneurs, and business owners establish thriving enterprises, achieve financial independence, and build lives of satisfaction.

IS THERE MORE? YES! Join my email group to receive my best stuff!! Continue to Learn & Grow

Desire a free initial consultation? Schedule Your Initial Consultation Here

Follow him online here:

LinkedIn: http://bit.ly/linkedinpublicprofilejujuanbuford
Twitter: @JSBUFORD
Facebook: https://www.facebook.com/nextoppsocial/
Facebook: https://www.facebook.com/catchjsbuford/
YouTube: http://bit.ly/catchjsbufordatyoutube
Website: https://thebufordco.com/testimonials/

Next Opportunity Social - Live Chat: Goal Setting & Executing: Wed, April 22nd @ 10 AM est.

Posted by JuJuan Buford @JSBUFORD

 

Do you have anxiety about setting goals?

Looking for strategies, tips, and or insights about how to improve your goal executing skills. We gotcha!

You want that Actionable Content. We're About That Life!

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

Do you have anxiety about setting goals? Looking for strategies, tips, and or insights about how to improve your goal executing skills. We gotcha! Tune into the next episode of Next Opportunity Social, Wednesday, April 22nd @ 10:00am est for motivation, insight, and above all else Actionable Content! . Click the link below> https://bit.ly/NextOppSocial_GoalSettingAndGoalExecuting #nextopportunitysocial #businesstips #businessideas #businessadvice #businessplan #productivitytips #goals #goalsetting #growthmindset #catchjsbuford

A post shared by CATCHJSBUFORD (@catchjsbuford) on Apr 19, 2020 at 1:14pm PDT

 

Tune into the next episode of Next Opportunity Social,

Wednesday, April 22nd @ 10:00am est by clicking the link below.

https://bit.ly/NextOppSocial_GoalSettingAndGoalExecuting

 

 

 

 

JuJuan Buford is a Detroit native, entrepreneur, Founder & CEO of JSB Business Solutions Group, business development professional, and writer dedicated to helping families, entrepreneurs, and business owners establish thriving enterprises, achieve financial independence, and build lives of satisfaction.

IS THERE MORE? YES! Join my email group to receive my best stuff!! Continue to Learn & Grow

Desire a free initial consultation? Schedule Your Initial Consultation Here

Follow him online here:

LinkedIn: http://bit.ly/linkedinpublicprofilejujuanbuford
Twitter: @JSBUFORD
Facebook: https://www.facebook.com/nextoppsocial/
Facebook: https://www.facebook.com/catchjsbuford/
YouTube: http://bit.ly/catchjsbufordatyoutube
Website: https://thebufordco.com/testimonials/

 

Covid 19 Economic Disaster Relief Info & Resources

Posted by JuJuan Buford @JSBUFORD

 

LegalShield Coronavirus Resource Center - We Have Answers to Your Business and Employment Law Questions: https://covid19.wearelegalshield.com/small-business-legal-help

Desire More Information or a More Detailed Overview Regarding How LegalShield Can Help You Navigate Your Business Through Choppy Waters? Learn More Here: https://bit.ly/learnhowtonavigatecovid19

LegalShield Coronavirus Resource Center (For Families & Professionals) - Life is scary for a lot of people right now. Millions of Americans have lost their income almost overnight. While you’re taking every step possible to ensure the health and safety of yourself and your family during the current Coronavirus crisis, there remains a good chance that you or a loved one will need legal help. Learn More Here: https://covid19.wearelegalshield.com/legal

______________________________________________

Detroit Economic Growth Corporation (DEGC) - http://www.degc.org/local-business-support-for-covid-19

______________________________________________

Michigan.gov - The Department of LABOR AND ECONOMIC OPPORTUNITY:

APPLY FOR UNEMPLOYMENT BENEFITS - https://www.michigan.gov/leo/0,5863,7-336-78421_97241---,00.html

MICHIGAN ECONOMIC DEVELOPMENT CORPORATION - SUPPORT FOR BUSINESS OWNERS: https://www.michiganbusiness.org/covid19/

 

______________________________________________

USEFUL ARTICLES & SITES 

SpaceLab Detroit: https://spacelabdetroit.com/support-resources-covid-19/

https://www.catchjsbuford.com/2020/03/sba-covid-19-economic-disaster-loan-application-small-business-owners.html

https://www.catchjsbuford.com/2020/04/covid19-funding-opportunities-business-planning-next-opportunity-social-episode-003.html

 

 

JuJuan Buford is a Detroit native, entrepreneur, Founder & CEO of JSB Business Solutions Group, business development professional, and writer dedicated to helping families, entrepreneurs, and business owners establish thriving enterprises, achieve financial independence, and build lives of satisfaction.

IS THERE MORE? YES! Join my email group to receive my best stuff!! Continue to Learn & Grow

Desire a free initial consultation? Schedule Your Initial Consultation Here

 

Follow him online here:

LinkedIn: http://bit.ly/linkedinpublicprofilejujuanbuford
Twitter: @JSBUFORD
Facebook: https://www.facebook.com/nextoppsocial/
Facebook: https://www.facebook.com/catchjsbuford/
YouTube: http://bit.ly/catchjsbufordatyoutube
Website: https://thebufordco.com/testimonials/

 

 

Purpose. Passion. The Most Important Story You'll Ever Hear. - CATCHJSBUFORD 068

Posted by JuJuan Buford @JSBUFORD

 

 

 

4:30AM 

 

I grew up in a depressed environment whereas entrepreneurship wasn't prevalent, and soon as I began seeing the world, observing how other people lived, the importance of a vibrant small business community became apparent to me. 

 

To paraphrase Brother Malcolm, I realized that just because a cat is born in the oven that doesn't makem a biscuit. I believe entrepreneurship is empowerment. A way, a path to help people level up in every area of their lives.   

 

If you're tired of first fired, last hired. You desire more control over what happens underneath your roof. If you want to influence whether there's a liquor store or community center on your block. Or be able to influence what happens in your community and region. Entrepreneurship is the answer. 

 

The aforementioned has driven and informed my passion for learning, being a problem solver, being a student of leadership, introducing myself in spaces (sometimes unannounced) with entrepreneurial activity and opportunities to have a greater impact. 

 

Talk to me. What is your WHY?  

 

JuJuan Buford is a Detroit native, entrepreneur, Founder & CEO of JSB Business Solutions Group, business development professional, and writer dedicated to helping families, entrepreneurs, and business owners establish thriving enterprises, achieve financial independence, and build lives of satisfaction.

IS THERE MORE? YES! Join my email group to receive my best stuff!! Continue to Learn & Grow

Desire a free initial consultation? Schedule Your Initial Consultation Here

 

Follow him online here:

LinkedIn: http://bit.ly/linkedinpublicprofilejujuanbuford
Twitter: @JSBUFORD
Facebook: https://www.facebook.com/nextoppsocial/
Facebook: https://www.facebook.com/catchjsbuford/
YouTube: http://bit.ly/catchjsbufordatyoutube
Website: https://thebufordco.com/testimonials/

 

 

Creating Your Online Presence. Attracting the Right Clients. - Next Opportunity Social Episode 004

Posted by JuJuan Buford @JSBUFORD

Are you spending too much time talking to the wrong people? Feeling frustrated about the lack of engagement, or you're attracting the wrong audience? Haven't quite figured out what valuable engagement looks like versus empty vanity stats? We've got answers and actionable content.

In this episode of Next Opportunity Social we cover how to create a social media presence (particularly on Linkedin & Instagram) that attracts your idea client. How to ascertain the difference between empty calorie activity and vanity stats versus engagement that results in appointments and clients. And how to show up in people's inboxes in a way that garners credibility, respect, and trust.

 

 

Visit Our Next Opportunity Social FB Page: https://www.facebook.com/nextoppsocial/  

Next Opportunity Social Blog Content: https://www.catchjsbuford.com/next-opportunity-social/

JuJuan Buford is a Detroit native, entrepreneur, Founder & CEO of JSB Business Solutions Group, business development professional, and writer dedicated to helping families, entrepreneurs, and business owners establish thriving enterprises, achieve financial independence, and build lives of satisfaction.

IS THERE MORE? YES! Join my email group to receive my best stuff!! Continue to Learn & Grow

Desire a free initial consultation? Schedule Your Initial Consultation Here

 

Follow him online here:

LinkedIn: http://bit.ly/linkedinpublicprofilejujuanbuford
Twitter: @JSBUFORD
Facebook: https://www.facebook.com/nextoppsocial/
Facebook: https://www.facebook.com/catchjsbuford/
YouTube: http://bit.ly/catchjsbufordatyoutube
Website: https://thebufordco.com/testimonials/

 

One of the key ingredients required to be a successful entrepreneur is rapid paranoia. Be paranoid about what you don't know, and what you need to learn. It's not what you know that kills you, but rather the blind spots that you're not aware of.

When I hear the statements, "I think I already know about that. Or I know everything already." You may as well start digging the grave.

#catchjsbuford #mindset #nextopportunitysocial #paranoia #learning

Are you a thermometer? Meaning you simply follow, register, reflect, and react to what’s going on around you. Or are you a thermostat? Meaning you have an internal compass, curating, shaping, thinking, learning, creating the narrative, and authoring your life.

12:09am reflections.

This was easily one of the most effective talks I've heard about the difference between how social media marketing versus employing SEO (search engine optimization) strategies impacts your business development.

https://podcasts.google.com/?feed=aHR0cHM6Ly93aG9sZXNhbGluZ2luYy5saWJzeW4uY29tL3Jzcw&episode=OWJiMzcwNjEtNjUyNC00YjlhLWJhOTctYzg5MDIwMjA1NWRh

The 2008 Recession. The 2020 Pandemic. Thriving in Crisis.

Posted by JuJuan Buford @JSBUFORD

YouTube Version of Article: https://youtu.be/lOOEg0ol0Yw

As COVID-19 continues to sweep across the United States, claiming lives and the financial solvency of households across the country, the growing comparisons to 2008 are more than appropriate. The combination of soaring unemployment, stock market volatility, the inevitable descent of the GDP, coupled with increasing sense of helplessness is enough to smother even the most ardent optimist. 

Some would argue what makes 2020 fundamentally different is that the collapse of the U.S. economy is due to an external factor, as opposed to structural frailties; leading some to posit that when the virus recedes the economy should recover quickly. It's quite a whimsical narrative...if not for the disheartening state of affairs.  

In many corners, this overlying narrative is being met with great cynicism. If you were to take a cursory look at those fomenting this thinking, they tend to be the same individuals waxing poetic about flipping the pandemic on its head as an opportunity for self care or a kind of pseudo-vacation allowing for some much needed pampering. 

The reality is the pandemic may be more psychologically debilitating than the recession of 2008, because of the inability of those who had scant time or resources to even conceive of a vacation before COVID-19, aren’t able to hustle, acquire side gigs, or pivot as easily due to the physical distancing and the general quarantine being required of citizens. These conditions have served to shine a bright light on the extent that a supposedly robust economy wasn’t serving everyday citizens, but I digress. 

Given the aforementioned, should entrepreneurs simply give up, put their heads in the sand, and ride the pandemic out? Reads insane as a type this… Staying put is not what entrepreneurs do, and during these trying times, the nation needs the vigor, restlessness, and fanatical problem solving idiosyncrasies of entrepreneurs more than ever. So what is the most appropriate response?

DOUBLE UP on promoting and marketing your business. The typical response of most small business owners is to pull back, cut all expenses, and hoard as much as their resources in their man and woman caves as possible. And that is what creates the opportunity. At the end of the day we are all competing for the attention and disposable incomes of the public. Turn up the volume while the competition is sleeping. So, how can you ramp up your marketing and business development efforts without coming off as offensive or exploitative? Begin with the end in mind (serving others) by taking the following steps. 

1. Find ways to ask or survey your clients and prospects to uncover and understand what their most pressing needs are. And ask yourself, how can I either meet the need directly, or connect them with the resources they desire? 

2. Cut your prices and find areas whereas you can add value for free or very, very inexpensively. In other words if you typically charge $200 an hour for your consulting services, you may need to dial it down to $100 an hour. 

If you’re in the business of delivering cakes or chocolate covered, berry flowers and decorations, take orders at a steep discount with the promise to deliver once the virus containment measures are relaxed. Send people a picture of their anticipated delivery, or a short 30 second video recorded on your phone thanking them for continuing to patronize you. 

Here’s the thing. You’re going to have to start cold calling again. Sending thoughtful, well timed email campaigns again, including individual emails. You’re going to have to spend late nights responding to every social media like, share, and comment again. In other words you’re going to have to take on a greater volume of clients to offset the losses of charging less. 

Is it going to hurt? Yes, it’s going to hurt. Do it anyway. Now is the time to sprint! 

3. Spend more time sifting for mutually beneficial relationships, specifically with those who are in your industry. This may not be an option for some, but lets take the real estate industry for example. There are some real estate professionals who are much more effective at bird dogging and prospecting than others. They just have a knack for engaging people and uncovering opportunities better than others. 

There are some professionals who are better at qualifying, being empathetic and uncovering the needs, wants, and dreams of others. They are able to quickly and thoroughly tickle others’ heart strings, gain trust, and communicate in such a way whereas even the most difficult decisions and solutions feel right as rain. 

And then there’s the bean counters. They can quantify the value prop in seconds, and quickly deduce whether a buying or selling decision is profitable or punitive. Oftentimes, these same individuals may be particularly adept at identifying creative or unconventional terms that serve the needs of buyers and sellers. 

Very rarely do you find professionals with all three traits. In other words, be aware of where your peers are weak or disadvantaged, and find ways to serve them. Depressed economies tend to depress egos. In other words don't be surprised by the willingness of individuals to entertain affiliate relationships or partnerships, who may have previously blown you off. Remember the goal is to win.  

4. Cut expenses, but remember you can’t cut yourself out of a financial hole. At some point you have to find, create, and manufacture new opportunities. You must continue to take on new clients. Or at the very least finds ways to engage and service your already existing clients. And yes again, continue to take on new clients. 

Think about your dollars metaphorically like soldiers. Ideally, you want to send your soldiers into the field to secure resources, tools, skills, and return back to base after having captured additional soldiers. 

You still have to make smart legal, financial, and marketing decisions. You still have to find ways to market your business even more so. Make cuts and reduce your overhead, but don’t be so draconian about it that you cripple yourself. In other words be willing to embrace the ugly duckling stage of your business (before you could afford the secretary, one thousand dollar suits, twenty dollar lattes, and the $2,000 to $5,000 per month office space), and be creative about finding services that still allow you to function intelligently. 

I’m a huge fan and an affiliate of cost effective services like SmallBiz; which helps small business owners to conduct research, acquire clients, become loan ready, protect their intellectual property rights, navigate their estate planning needs, reduce operating expenses, and make better tax, financial, and legal decisions. Click the link to learn more. 

5. Take this time to reflect on the things you need to learn or skills you need to acquire. I’m not a social media guru, and I don’t enjoy the best vanity statistics across any platform. However, I regularly take on clients and establish new business relationships on a weekly basis due to my social media presence. And I decided today to learn Pinterest. I'm sure my partner in grow giving and digital marketing strategist, Rachele Wilson, will be happy to hear this news.  

If you’re a writer, perhaps it’s time for you to invest in the Well Fed Writer, the Writer's Market, or a grant writing book. Here’s a huge, huge clue. The moment this pandemic subsides there's going to be a significant outpouring of monies in the private and non profit sectors of the economy geared towards entrepreneurship and small business development. There will be no shortage of work for those who can write winning grants, business plans, and proposals. 

Money doesn’t disappear. It just changes hands. Get on the right side of the fence, meaning you may have to make a hard, dramatic pivot. If you're business is reliant upon new home purchases, now is the time to focus your attention on residential and commercial refurbishment and cleaning services instead. Mortgages will need to be refinanced. The Cannabis industry. Grief and psychological clinics will thrive. Keep in mind, there are some industries and investment opportunities that are recession proof.

6. Focus squarely on the things you can control, mainly your attitude. The pandemic is going to end, and the goal should not be simply to simply survive, but find ways to thrive during this unfortunate period. And depressed, strained, and stressed minds don’t make good decisions. 

Turn off the television and constant social media feeds clamoring about the end of the world. Find a podcast, a book, or social circle that is focusing on the things that can be done to emerge stronger or more fortified than before. 

 

JuJuan Buford is a Detroit native, entrepreneur, Founder & CEO of JSB Business Solutions Group, business development professional, and writer dedicated to helping families, entrepreneurs, and business owners establish thriving enterprises, achieve financial independence, and build lives of satisfaction.

IS THERE MORE? YES! Join my email group to receive my best stuff!! Continue to Learn & Grow

Desire a free initial consultation to explore how we may help you start, grow, and or scale your business? Schedule Your Initial Consultation Here

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LinkedIn: http://bit.ly/linkedinpublicprofilejujuanbuford
Twitter: @JSBUFORD
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Tired of chasing transactions? Feeling like your on a hamster wheel? Well, stop chasing transactions. And follow a couple suggestions.

1. Reach out to people with the intent of simply learning what is most important to them, and what their needs are FIRST. And if you can help them via a connection, resource, your wares and services invite them to learn more.

2. Answer the question of what am I really, really, olympic athlete good at, and what must I do to remain profitable. Find ways to delegate everything else that you're mediocre at. Be creative. Virtual assistant, recruit, find a way, etc.,

3. Answer the following question. When people are looking at my social media content, how I show up, or when I'm engaging with people.... how am I communicating that I'm more than a transaction machine? Is my vision, mission, my WHY, what I enjoy about what I do fully transparent? Can someone look at my content and say, I like your purpose and your mission resonates with me, whether I patronize you or not?

Will answering these questions solve all your challenges. Nope. But it's a good start.

Is there more? Yes, there's more! Let's put something on the calendar @ https://calendly.com/jsb_business_solutions/

COVID19 Funding Opportunities. Business Planning - Next Opportunity Social Episode 003

Posted by JuJuan Buford @JSBUFORD

 

Visit Our Next Opportunity Social FB Page: https://www.facebook.com/nextoppsocial/  

Next Opportunity Social Blog Content: https://www.catchjsbuford.com/next-opportunity-social/

 

 

 

JuJuan Buford is a Detroit native, entrepreneur, Founder & CEO of JSB Business Solutions Group, business development professional, and writer dedicated to helping families, entrepreneurs, and business owners establish thriving enterprises, achieve financial independence, and build lives of satisfaction.

IS THERE MORE? YES! Join my email group to receive my best stuff!! Continue to Learn & Grow

Desire a free initial consultation? Schedule Your Initial Consultation Here

Follow him online here:

LinkedIn: http://bit.ly/linkedinpublicprofilejujuanbuford
Twitter: @JSBUFORD
Facebook: https://www.facebook.com/catchjsbuford/
YouTube: http://bit.ly/catchjsbufordatyoutube
Website: https://thebufordco.com/

Create Credibility & Establish Yourself as an Expert Online - Next Opportunity Social Episode 002

Posted by JuJuan Buford @JSBUFORD

 

As we transition into a increasingly digital world, further hastened by the COVID-19 pandemic entrepreneurs, fledgling, and established business owners are alike must become increasingly adept at establishing credibility online.

Rachelle Wilson & JuJuan Buford offer a couple quick tips to help the uninitiated pivot accordingly, and practical advice and tips to further bolster the presence of those who've already begun. Done is better than perfect.

 

 

Join the Next Opportunity Social community here: https://www.facebook.com/nextoppsocial/

 

JuJuan Buford is a Detroit native, entrepreneur, Founder & CEO of JSB Business Solutions Group, business development professional, and writer dedicated to helping families, entrepreneurs, and business owners establish thriving enterprises, achieve financial independence, and build lives of satisfaction.

IS THERE MORE? YES! Join my email group to receive my best stuff!! Continue to Learn & Grow

Desire a free initial consultation? Schedule Your Initial Consultation Here

Follow him online here:

LinkedIn: http://bit.ly/linkedinpublicprofilejujuanbuford
Twitter: @JSBUFORD
Facebook: https://www.facebook.com/catchjsbuford/
YouTube: http://bit.ly/catchjsbufordatyoutube
Website: https://thebufordco.com/