Posted by JuJuan Buford @JSBUFORD
good morning XXXXXX. what follows is an ungrammatically correct snapshot, full of misspellings of our exchange last week. as always, eat the fruit and spit out the seed, and i trust some of the insights serve you.
1. there is a book i reference before referred to as "the well fed writer" by peter bowerman. it's greatest value to you will not be technical, but rather fodder to jog more of creativity and better understand how to position yourself in front of prospects.
2. also, "endless referrals" by Bob Burg is a good, current book that will help you to build a better funnel. part of the challenge you're having is that you need to build a wider network of prospects. adopting a CRM would is immensely useful.... it's necessary if you're going to build a large enough network to truly launch and grow your business. how do you maximize a crm? https://www.
guess what's baked into the cake of the program i referred to you? https://demo.gosmallbiz.
3. walter mosley found a magazine/s that was willing to publish his B ishhtt, before he published his book. in today's lingua, we call that beta testing. given your talent and i believe proclivity to write....well, WRITE. get your stuff out there. give people your B side work, and use it to curate your A side work. and start publishing. become the Samuel Leroy Jackson of publishing and just work. look if you're as good as i believe you are, the writing out there is so bad, that you're B stuff will shine very brightly.
4. this goes without saying, but i'm saying it. protect your intellectual property. don't make google decisions when it comes to your work, or rely on the opinions of friends. all business owners need the same things.... 1. a relationship with a good banker. 2. a good marketing mind/s in their corner. 3. a good financial person that understands entrepreneurship (there is a difference) 4. and a good legal team (attorneys specialize, just like doctors). this an area whereas access to a smallbiz plan shines, and will make your life a lot easier: https://smallbiz.
5. there is a young lady by the name of ms. rachele wilson, i want to refer you to. i respect her greatly. yes, she is a business partner of mine. rachele isn't a BS.com person, is highly effective, at what she does. not only will her social media and overall online marketing acumen be of great value to you.... you two have some shared experiences and challenges, and learning how she is overcoming them can be fruitful to you. https://thebufordco.com/
6. you must set up a business entity immediately. and a commercial / business website. the website today is a business card. most of our prospects will have already visited your social media and know whether they want to do business with you (cerebrum), social media is where people date you. your website is confirmation that you're real, and that you're a professional. also, you don't own real estate on linkedin, facebook, instagram, youtube, etc., you want your prospects to start landing on (and you collect their information) real estate that you own. the website confirms (cerebellum).
you're a woman. which you already know. sexism is real. you already know this. you have to come with some receipts. testimonials. examples of your work. start building up a list of companies you've been doing business with, for example: https://thebufordco.com/
set up the llc, and have your documents together: https://www.
7. entrepreneurship is skilled trade. everything you've been taught academically... YES, your entire academic existence and investment is designed to make you more perfected battery. a more perfected employee.
the only difference between the you of today and the you of tomorrow will boil to three things
1. new books, learning, and skills you adopt
2. new people you meet (with entrepreneurial mindsets)
3. new doings, and different doings.
KILLmonger the notion of doing everything yourself, being an expert at everything. you cannot build a business that way. find trusted, talented professionals.... talent wins games, but teams win championships.
8. stop ideating, and start doing. the BEING is in the DOING. take baby steps. snowflakes turn into snowballs. take imperfect action. https://www.
you're not doing this to make your friends and family happy or comfortable with you. you're no longer going to allow those closest to you to exploit your talents. you're doing this for you, to live a life of satisfaction and fulfillment, so you can be the person you desire to be, and give more to the people who are DESERVED of your gifts, time, or resources.
when you are a more happy, successful entrepreneur will be able to do more for the people you love.
i look forward to being of service to you and i celebrate your success in advance.........
JuJuan Buford is a Detroit native, entrepreneur, Founder & CEO of JSB Business Solutions Group, business development professional, and writer dedicated to helping families, entrepreneurs, and business owners establish thriving enterprises, achieve financial independence, and build lives of satisfaction.
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