Posted by JuJuan Buford @JSBUFORD
It was a pleasure making your acquaintance yesterday. You're a purposeful, dynamic individual and I look forward to being of service to you, and celebrating your continued success.
I want to encourage you to review the following suggestions:
1. Take a moment to explore Google Forms https://www.google.com/intl/en-GB/forms/about/. It is one of my favorite tools to create pre-appointment surveys. This is an example of one that I use from time to time: http://bit.ly/growscaleprotect
Surveys can help you save time by weeding out potentially undesirable candidates; specifically those who may not have professional intentions. Shady people typically are unwilling to divulge contact information and their social media profiles. They can also help you prioritize your prospects, and most importantly begin to identify your target market. If you have questions about what type of information to request to help you achieve the aforementioned, let's chat.
2. Shop your competition periodically, so you can both identify where you can deliver more value, and also identify where you can undercut them. I need you to accept that business is blood sport. Be civil, professional, and even empathetic. But remember, your competition is not waking up thinking about how to solve your problems and help you achieve your best life.
3. I love a lot of your presentation regarding your brand, however you have to pump up the volume. More, more, more content. Most entrepreneurs, including myself don't post enough, but it's imperative. In the 21st century, we are all marketing companies first, providing services and products. Let me know if you desire clarification.
When I asked you why you chose this profession, the passion in your response was palpable. Post content that reflects the passion and belief you have in the valuable services you provide, and lead with that. Everyday. Also, be a technician on LinkedIn as well. Don't divulge all your trade secrets, but it's ok to get esoteric or "nerdy" regarding your practice. It signals to the tribe of seriously interested massage patrons that you offer 5 Star service, as opposed to quick, deadpan, unaffecting service.
I believe in you for a couple reasons. Your purposeful approach and desire to be excellent. Your willingness to work. Your passion and philosophical approach to your business. These things create stickiness, and when your follow through, these things create branding currency.
(to be continued)
JuJuan Buford is a Detroit native, a successful entrepreneur, activist, writer, and public speaker dedicated to helping families, entrepreneurs, and business owners establish thriving enterprises, achieve financial independence, and build lives of satisfaction.
Follow him online here:
LinkedIn: https://www.linkedin.com/in/jujuan-buford-25997a2a
Twitter: @JSBUFORD
Instagram: https://www.instagram.com/catchjsbuford/
FaceBook: https://www.facebook.com/catchjsbuford/
Youtube: http://bit.ly/catchjsbufordonyoutube