CATCHJSBUFORD

Branding. Outlasting Your Competition. Dealing with Copycats - Next Opportunity Social Episode 009

Posted by JuJuan Buford @JSBUFORD

In this episode of Next Opportunity Social, Rachele Wilson of Wright Outcomes & JuJuan Buford of JSB Business Solutions Group, discuss the importance structuring your business properly; establishing the strategic relationships; and being intentional about your brand. More specifically, how branding can help diffuse, dissuade, and overcome copycats and others who may not be operating with the best intentions.

Learn how long term planning trumps short term profit seekers every single time.

Next Opportunity Social is an online webcast that highlights the achievements of entrepreneurs and small business owners throughout the Detroit Metropolitan; providing an avenue for entrepreneurs to promote their businesses; while providing our audience with an opportunity to learn from others who are leveling up.

Top income earning DOers. > Check!
Entrepreneurs who EARN A LIVING being entrepreneurs. > Check!
Problem Solvers & Top Thinkers, Leveling Up. > Check!
Who are Committed to Help Others Do the Same. > Check!
Committed to Bringing You ACTIONABLE CONTENT. > Double Check!!!

YOU ARE THE BEST THING ABOUT WHAT WE DO!!

Do you know of other entrepreneurs or business owners you'd like us to interview?
Would you like to learn how we can help you promote your business?
Interested in resources to help you grow, scale, and protect your venture?

CONTACT US!

Learn More About Next Opportunity Social: Visit, Ask Questions, Make Suggestions. > https://www.facebook.com/nextoppsocial/

Is There More!! Of Course!! > https://www.catchjsbuford.com/next-opportunity-social/

________________________________________________

JuJuan Buford is a Detroit native, entrepreneur, Founder & CEO of JSB Business Solutions Group, business development professional, and writer dedicated to helping families, entrepreneurs, and business owners establish thriving enterprises, achieve financial independence, and build lives of satisfaction.

IS THERE MORE? YES! Join my email group to receive my best stuff!! Continue to Learn & Grow

Desire a free initial consultation? Schedule Your Initial Consultation Here

Follow him online here:

LinkedIn: http://bit.ly/linkedinpublicprofilejujuanbuford
Twitter: @JSBUFORD
Blog: https://www.catchjsbuford.com/
Facebook: https://www.facebook.com/nextoppsocial/
Facebook: https://www.facebook.com/catchjsbuford/
YouTube: http://bit.ly/catchjsbufordatyoutube
Instagram: https://www.instagram.com/catchjsbuford/
Website: https://thebufordco.com/

Advice Shared with An Aspiring Entrepreneur in the Hair Supply Industry

Posted by JuJuan Buford @JSBUFORD

 

What follows is an abridged (to protect the identity of the entrepreneur) overview of advice shared with an aspiring entrepreneur via email, deliberating about whether to start a business. 

 

Good Morning Ms. Josephine Baker,

 

I trust this message finds you well and in positive spirits this morning. What follows is an abbreviated list of suggestions or recap to help guide you as you launch your business. As with anything else, eat the fruit and spit out the seed. Consume and apply what's for you, and place everything on the shelf for safekeeping in case you need it one day. 

 

1. One of the first things I'd encourage you to reflect on is who is your target market. Who do you WANT to serve? 

 

This is important because entrepreneurship is not always fun, and it certainly isn't easy. Therefore, if you're not enjoying what you're doing, or not finding fulfillment in it, you may not have the energy to follow through. 

 

Also, your target market determines where you should market your business, and whether or how much you should spend on advertising. You're not in the hair selling industry, you're in the beauty industry, helping people feel good about how they look..... and you're in the storytelling business. People use their appearance to tell stories about who or what they are, and or who they desire to be. Automatically, Facebook & Instagram comes to mind, because these sites are two (there one in the same now) of the most heavily trafficked. More people, more eyeballs, looking at attractive images. Videos and imagery win on these platforms. Also, take a moment to explore Pinterest. 

 

However, you have to pay to play on both platforms now. In order to be heard, you have to turn up the volume, either in terms of the number of times you post or the amount of money you spend to cut through all the noise = competition for your audience's attention. You're competing against the latest political argument, dispute between entertainers, people's random steak & egg, grape juice pics, the latest gossip, etc., etc., etc., 

 

However, what if you're targeting highly compensated women: executives, entrepreneurs, with disposable incomes, who work from sunup to sun down, meaning they're not playing around on social media as much as everyone else. Well, LinkedIn may be the place to go. Why? Because that is where they are. They're reading, socializing, looking for resources, tools, and people to help them level up in their careers or business endeavors. In other words, they're already primed, looking and ready to spend money on things that aid their efforts. 

 

Remember, your ideal client is the person/s that want what you have (don't need convincing) and have the DISPOSABLE incomes to pay for what your offerings. An article that elaborates even further > https://www.catchjsbuford.com/2019/10/lessons-learned-from-the-building-your-brand-workshop-hosted-by-rachele-wilson.html

 

2. Structure, Website. 

 

Game recognizes Game. Professionals like to do business with professionals. Entrepreneurs like to do business with entrepreneurs. Business owners like to do business with business owners. Be cognizant about how you're showing up to people with disposable incomes. In other words show up as a business, with an LLC, S-Corp, C-Corp, etc., Make sure you consult with a tax & accounting professionals (that work with business owners) and an attorney (that actually work with entrepreneurs). Avoid the jack of all trades and the master of none type of situations. If you treat your business like a hobby, it's going to pay you like a hobby. Consider the following resource > https://bit.ly/growscaleprotectyourbusiness

 

When larger purchases are going to be made, it's a lot easier to cut the check or make the transfer to Perfect Visage Images, LLC, than to Janae Mckenzie from somewhere I don't know on the internet. Especiallyi n the beginning, before you've established credibility and rapport. 

 

Website: For most start up businesses, not all. You do not need to spend a million dollars on a website. You need a social media presence that provides solutions, not sells things. Read this article to understand more > https://www.catchjsbuford.com/2020/04/small-plate-business-advice-to-a-creative.html

 

A good crisp website = landing page answers who you are, what problems you solve, what are your products or services, and where can you click to buy or request more information. Depending on your industry, websites today are becoming more and more like business cards. You have them because it shows you cared enough to invest in your business....it's the professional thing to do. It's a sign that you're a grown up. But keep in mind, most of your clients are going to learn about you via social media first, then transition to your website. 

https://www.catchjsbuford.com/2020/01/starting-your-business-on-a-beer-budget-without-a-website.html 

 

3. Documents, Finances. Don't Be Intellectually Lazy & Don't Starve the Baby. 

 

Make sure you have your documents in place >  https://www.catchjsbuford.com/2019/10/business-origination-documents.html

 

Have a systemic way of collecting your clients information, storing it, and re-purposing it to create relationships. Remember, people conduct business with people they like, know, and trust. > https://www.catchjsbuford.com/2019/10/how-a-customer-relationship-manager-crm-can-help-you-build-your-customer-base.html

 

Don't go out and try to become a master of the tax & accounting world, but avail yourself of professionals who know how to explain the value of a cash flow statement, a balance sheet, and an income statement. In other words, not just a bookkeeper or accountant, but professionals who understand business finance. 

 

Also, as soon as you establish your LLC , open a business account, and avoid commingling your personal and business monies. Invest in a transaction tracker, and develop a really, really good relationship with a personal banker that knows how to access business funding and other alternative resources as well. This is one of the most important business relationships you will ever make. 

 

To Be Continued........

 

 

 

________________________________________________

JuJuan Buford is a Detroit native, entrepreneur, Founder & CEO of JSB Business Solutions Group, business development professional, and writer dedicated to helping families, entrepreneurs, and business owners establish thriving enterprises, achieve financial independence, and build lives of satisfaction.

IS THERE MORE? YES! Join my email group to receive my best stuff!! Continue to Learn & Grow

Desire a free initial consultation? Schedule Your Initial Consultation Here

Follow him online here:

LinkedIn: http://bit.ly/linkedinpublicprofilejujuanbuford
Twitter: @JSBUFORD
Blog: https://www.catchjsbuford.com/
Facebook: https://www.facebook.com/nextoppsocial/
Facebook: https://www.facebook.com/catchjsbuford/
YouTube: http://bit.ly/catchjsbufordatyoutube
Instagram: https://www.instagram.com/catchjsbuford/
Website: https://thebufordco.com/testimonials/

 

 

 

 

LinkedIn Workshop > Learn How to Brand Yourself; Market Your Business; Gain Credibility; Schedule Appointments; & Acquire Clients on LinkedIn

Posted by JuJuan Buford @JSBUFORD

 

About this Event

 

Are you posting content; adopting time consuming, money gulping strategies, and not attracting the clients you want?

Are you struggling with generating repeat business and customers? Would you like a proven strategy to increase the number of preferred customers you work with?

Your vanity stats are hot, but your kept appointments and client acquisition results are not?

Do people compliment you, set appointments with you, request more information about your services or products, but don't conduct business with you?

Do you desire a systemic, predictable way of finding, and better yet attracting your ideal clients?

Do you want to know show up in your prospects inbox, that results in scheduled appointments that stick?

I'm not a professional motivational speaker or consultant that has read one book, took a certification course, and watched one video, entrepreneuring. I'm an entrepreneur that builds businesses and helps others do the same.

I don't kill it on vanity stats : likes, emojis, and views.

I've built a network in excess of 20,000 connections organically. I average approximately 10 qualifying and closing presentations per week. And I consistently attract and onboard new clients and strategic partners on a weekly basis.

If you're looking to become the most popular personality on LinkedIn or other social media platforms with vanity stats galore..... I may not be your cup of team.

If you desire simple, non time consuming approaches to create credibility, garner the attention of your ideal clients, and regularly take on new clients on a weekly basis? I Gotcha!

LIVE WORKSHOP > Sunday, May 24th @ 3:00PM EST. >

Register in advance for this meeting @ https://bit.ly/JSB_BIZSOLUTIONS_ONZOOM

After registering, you will receive a confirmation email containing information about joining the meeting.

A redacted recording of the workshop will be posted at https://www.facebook.com/catchjsbuford/

 

 

#entrepreneurshipisempowerment

 

JuJuan Buford, Business Development Officer

JSB Business Solutions Group

248.560.7564 / j.s.buford@buildlastingsuccess.com

https://thebufordco.com | http://bit.ly/linkedinpublicprofilejujuanbuford

 

Share With Friends

• Facebook
• Facebook Messenger
• LinkedIn
• Twitter
• email

Thriving During the Pandemic. Support Networks. Winning with Mentorship. Moving Forward with Aminta Charles of AXR CREATIVE

Posted by JuJuan Buford @JSBUFORD

We are excited to introduce you to Aminta Charles of AXR Creative. Aminta is a project manager for creatives, event planner, and staging professional. An entrepreneur re-launching, pivoting, and finding ways to scale during the pandemic.

Aminta shares tips and insights regarding how to stay focused, positive, and engaged. How we think of entrepreneurship. What tools and habits are required to persevere through adversity. What strategies she is employing to grow.

 

 

Next Opportunity Social is an online webcast that highlights the achievements of entrepreneurs and small business owners throughout the Detroit Metropolitan; providing an avenue for entrepreneurs to promote their businesses; while providing our audience with an opportunity to learn from others who are leveling up.

Top income earning DOers. > Check!
Entrepreneurs who EARN A LIVING being entrepreneurs. > Check!
Problem Solvers & Top Thinkers, Leveling Up. > Check!
Who are Committed to Help Others Do the Same. > Check!
Committed to Bringing You ACTIONABLE CONTENT. > Double Check!!!

 

YOU ARE THE BEST THING ABOUT WHAT WE DO!! 

Do you know of other entrepreneurs or business owners you'd like us to interview?
Would you like to learn how we can help you promote your business?
Interested in resources to help you grow, scale, and protect your venture?

CONTACT US!

Learn More About Next Opportunity Social: Visit, Ask Questions, Make Suggestions. > https://www.facebook.com/nextoppsocial/

Is There More!! Of Course!! > https://www.catchjsbuford.com/next-opportunity-social/

 

________________________________________________

JuJuan Buford is a Detroit native, entrepreneur, Founder & CEO of JSB Business Solutions Group, business development professional, and writer dedicated to helping families, entrepreneurs, and business owners establish thriving enterprises, achieve financial independence, and build lives of satisfaction.

IS THERE MORE? YES! Join my email group to receive my best stuff!! Continue to Learn & Grow

Desire a free initial consultation? Schedule Your Initial Consultation Here

Follow him online here:

LinkedIn: http://bit.ly/linkedinpublicprofilejujuanbuford
Twitter: @JSBUFORD
Blog: https://www.catchjsbuford.com/
Facebook: https://www.facebook.com/nextoppsocial/
Facebook: https://www.facebook.com/catchjsbuford/
YouTube: http://bit.ly/catchjsbufordatyoutube
Instagram: https://www.instagram.com/catchjsbuford/
Website: https://thebufordco.com/testimonials/

Just Woke Up Rant! Protect Your Head Space. Make People Pay For Admission.

Posted by JuJuan Buford @JSBUFORD

 

IF THEY'RE OCCUPYING SPACE IN YOUR HEAD,
THEY BETTER BE PAYING THE FULL PRICE OF ADMISSION.

You cannot create momentum with people who don't really want to see you level up. Success is 90% an inside job. Don't let the wrong folks inside your head space.

 

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

IF THEYRE OCCUPYING SPACE IN YOUR HEAD, THEY BETTER BE PAYING THE FULL PRICE OF ADMISSION. . You cannot create momentum with people who don't really want to see you level up. Success is 90% an inside job. Don't let the wrong folks inside your head space. #protectyourenergy #healthylifestyle #mindset #theprice #entrepreneurshipisempowerment. #entrepreneur #successmindset #successprinciples #supportteam #relationships #haters #levelup #entrepreneurship #makethempay #theprice #admission #fullprice

A post shared by CATCHJSBUFORD (@catchjsbuford) on May 15, 2020 at 8:14am PDT

 

 

JuJuan Buford is a Detroit native, entrepreneur, Founder & CEO of JSB Business Solutions Group, business development professional, and writer dedicated to helping families, entrepreneurs, and business owners establish thriving enterprises, achieve financial independence, and build lives of satisfaction.

IS THERE MORE? YES! Join my email group to receive my best stuff!! Continue to Learn & Grow

Desire a free initial consultation? Schedule Your Initial Consultation Here

Follow him online here:

LinkedIn: http://bit.ly/linkedinpublicprofilejujuanbuford
Twitter: @JSBUFORD
Blog: https://www.catchjsbuford.com/
Facebook: https://www.facebook.com/nextoppsocial/
Facebook: https://www.facebook.com/catchjsbuford/
YouTube: http://bit.ly/catchjsbufordatyoutube
Instagram: https://www.instagram.com/catchjsbuford/
Website: https://thebufordco.com/testimonials/

I'm sorry, but not really. At this stage of my life, I'm just not a hopeless romantic, the world is all flowetry, when it comes to business. That being said, being nice doesn't have to be a sign of weakness.

Don't get mad at your haters, naysayers, doubters, and those who underestimate your value. It's a waste of good energy. Simply build taller buildings.

JuJuan Buford, https://thebufordco.com/what-we-do/

Meet Project Manager for Creatives. Re-launching, Growing, & Scaling during the pandemic. Founder of AXR CREATIVE Aminta Valmon-Charles.

Posted by JuJuan Buford @JSBUFORD

 

What is Next Opportunity Social? Why do we contine to do this? We understand you have questions. Here's a couple answers.

1. Because we believe Detroit deserves better: entrepreneurs who are equipped with the tools to grow, scale, protect, and win.
2. Because a candle loses nothing by lighting another candle.
3. We're unabashed nerds who love to learn and solve problems.

Meet Project Manager for Creatives. An entrepreneur re-launching, growing and scaling during the pandemic. Founder of AXR CREATIVE Ms. Aminta Valmon-Charles.

 

 

Next Opportunity Social, Wednesdays @ 10:00am EST > https://bit.ly/nextopportunitysocialwithamintacharles

 

 

JuJuan Buford is a Detroit native, entrepreneur, Founder & CEO of JSB Business Solutions Group, business development professional, and writer dedicated to helping families, entrepreneurs, and business owners establish thriving enterprises, achieve financial independence, and build lives of satisfaction.

IS THERE MORE? YES! Join my email group to receive my best stuff!! Continue to Learn & Grow

Desire a free initial consultation? Schedule Your Initial Consultation Here

Follow him online here:

LinkedIn: http://bit.ly/linkedinpublicprofilejujuanbuford
Twitter: @JSBUFORD
Blog: https://www.catchjsbuford.com/
Facebook: https://www.facebook.com/nextoppsocial/
Facebook: https://www.facebook.com/catchjsbuford/
YouTube: http://bit.ly/catchjsbufordatyoutube
Instagram: https://www.instagram.com/catchjsbuford/
Website: https://thebufordco.com/testimonials/